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Multi-Sensory Explosion Will ACTIVATE Sullivan Center Alley in Downtown Chicago

Chicago Loop Alliance's ACTIVATE event at Haddock Place in Downtown Chicago (photo courtesy of Chicago Loop Alliance).

On Thursday, October 13 from 5-10 p.m., Chicago Loop Alliance (CLA) launches its sixth and final ACTIVATE event of the year, ACTIVATE: CELEBRATE THE SENSES in Sullivan Center Alley, 16 E. Monroe St, between State St. and Wabash Ave. This year’s ACTIVATE series explores a unique overarching theme of the five senses—touch, hear, smell, see and taste—through dynamic art, music and lights.

Attendees of the popular event will experience a sensory-explosion of light, color and music as the series comes to a close for 2016. ACTIVATE – CELEBRATE THE SENSES will bring back notable highlights from this past season with a combination of new surprises curated by Lindsay Meyers and Simone Garcia of Sinergia. Senses will go wild with a live animal exhibition from Chicago Zoological Society I Brookfield Zoo, light Installations by School of the Art Institute of Chicago students and live music.

Twenty-percent of event drink proceeds will go to Snow City Arts, a non-profit organization that educates and inspires children and youth through the arts in hospitals throughout Chicago. ACTIVATE is made possible by Lagunitas, with additional support from Bai, Columbia College Chicago, Dark Horse Wine and KIND, among others.

Over the past two seasons, ACTIVATE has generated nearly $900,000 in estimated economic impact to Loop businesses, with more than 30,000 people in attendance over the course of the series. Each ACTIVATE event is paired with special promotions from Loop businesses through “Linger Longer,” a program introduced to attendees last summer.

ACTIVATE is part of CLA’s Loop Placemaking Initiative—an expansive series of innovative public space activations throughout the Loop that continue the organization’s commitment to create, manage and promote high-performing urban experiences in downtown Chicago.

For more information, please visit www.LoopChicago.com.

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