Chicago Loop Alliance's pop-up event Activate, brings the party to Couch Place downtown Chicago (photo courtesy of Chicago Loop Alliance).

Chicago Loop Alliance (CLA) will transform the Chicago Theatre alley into a full-on urban celebration with Activate 5-10 p.m. on Friday, August 1. The free pop-up event is the third of five to immerse the public in a spectacle of sound, art and performance. Guests who RSVP in advance at will receive a complimentary drink ticket at the event, with additional wine and beer available for purchase on site. This event is presented in partnership with The School of the Art Institute of Chicago (SAIC). Guests are encouraged to arrive early for a special program presented by high school students enrolled in SAIC’s Early College Program as they showcase a culmination of their summer fashion projects in a runway show from 4-6 p.m.

Following the fashion show and throughout the evening, guests will have the opportunity to take to the runway in their own favorite outfits – casual, formal or expressive. Activate will feature visual and performance art, including traditional painting, abstract photography and sculpture, as well as kinetic dance, found object installations and material cultures. Participating artists include dance group Synapse Arts Michelle Bierbower, Rodrigo Echeverria, Candice Latimer and Tyler Bergfield, among a list of other artists who’ll participate.

Over 2,500 guests attended the most recent Activate event in the Chicago Theatre alley earlier this summer. And there’s even more to come. Additional Activate events will pop up in the Loop on September 17 and October 16. The specific location of each Activate event will be announced along with the details of each event the month prior at The Activate initiative  is part of CLA’s cache of high-performing urban experiences designed to attract people and investment in Chicago’s Loop. For more information, visit  

Chicago Loop Alliance  to Activate Chicago Theatre Alley in Pop-Up Event This Summer